Meanwhile, the Rich Cleanse Shampoo and Conditioner are great for infusing hair with hydration. “They’re for those with color-treated or dry hair that needs a bit of extra moisture,” explains McKnight. “Plus, the Deeper Love Intense Conditioning Mask is a great addition for hair that needs a bit of extra love—it contains shea butter, which has a very similar make-up to the hair itself.” He recommends incorporating the latter into your hair care routine at least once a week.
Curly girl? Then rediscover your most buoyant coils and curls with Sam’s new Curl Cleanse Cleansing Conditioner, a co-wash formula, which contains jackfruit, watercress, and sage leaf to smooth, define and nourish each strand.
McKnight always carries at least two different shampoos and conditioners in his own kit because, he says, a good wash routine is the foundation of any excellent hairstyle. “It’s like taking care of your skin before you put your make-up on—make-up looks better if your skin is in tip-top condition, and it’s the same with hair. There’s a lot more demand on the hair now than there used to be, whether due to heat styling, pollution or using color, but it’s more than possible to keep your hair as healthy as you do your skin.”
It’s worth noting that the formulas also smell incredible. McKnight worked closely with British perfumer Lyn Harris (of Miller Harris fame), on the scents, which draw inspiration from the hairstylist’s English garden, which—as you may have seen on his Instagram—is never not in gorgeous bloom. “Lyn came and spent a couple of afternoons in my garden, picking up lots of different smells there,” he says. “What came through was a sort of wetness, because it had been raining on one of the days. She captured it well.”
Get the right hair care products to treat, nourish, and hydrate your hair, and you really won’t need to worry about using an assortment of different heat tools, or having your own McKnight on hand (although that would be nice), to achieve a great look. Bouncy locks are all a matter of looking after what you’ve got, and gearing your hair care routine towards your unique hair type.
“It’s a cliché, but your hair is your crowning glory—if it’s in gorgeous condition and you’ve got a great haircut, there’s nothing quite like it,” McKnight says. “More than that—and what I’ve discovered in my long career—is that it’s not about how hair looks, it’s about how it makes you feel. I see it when I work with women: when hair looks really healthy, swinging, moving, and reflecting light, it makes you feel good. And that’s the most important thing.”