OM Digital Options: lens costs improve… however not digicam our bodies

April 19, 2022

OM Digital Options (previously Olympus) has admitted to Beginner Photographer that it has elevated costs ‘on chosen lenses not too long ago’, however the firm added, ‘[we] don’t have any rapid plans for extra modifications on lenses or [camera] our bodies.’

That’s excellent news for these seeking to put money into the brand new £1,999 (physique solely) Olympus OM-1 digicam, nevertheless it highlights the continued volatility of the marketplace for imaging product costs at this second in time.

The information from OM Digital Options comes lower than two weeks since Nikon revealed it’s rising costs on some imaging merchandise and that this ‘new pricing will apply to all new orders that ship after 1 April 2022.’  

Sure Nikon imaging merchandise have been excluded from the costs rises – notably the flagship £5,299 (physique solely) Nikon Z 9 mirrorless digicam, sport optics, equipment and different ‘sure new merchandise’.

Since mentioning ‘sure new merchandise’ Nikon has revealed Z-series firmware updates and a 660GB reminiscence card, plus the truth that it’s growing the Distant Grip MC-N10 for its mirrorless Z system.

The OM System 'Olympus' OM-1 will not be going up in price

The OM System ‘Olympus’ OM-1 won’t be going up in worth

Rising element prices

The total assertion on pricing to AP from OM Digital Options was, ‘We adjusted the costs on chosen lenses not too long ago resulting from modifications in element prices however don’t have any rapid plans for extra modifications on lenses or our bodies. As everybody could think about, the scenario is underneath steady assessment with the present volatility in international provide chains.’  

Zeiss responds

In the meantime, the imaging firm Zeiss has additionally responded to our request for the present state of play of costs for its merchandise.

The Zeiss assertion learn, ‘We at all times attempt to maintain any worth will increase to a minimal. It has been difficult recently with further Brexit prices, improve in commodity prices, and now inflation. The place we will we attempt to offset the additional prices, however this isn’t at all times attainable.’

The ZX1 is the latest camera from Zeiss

The £5399 ZX1 is the most recent digicam from Zeiss

Nikon’s assertion

The total Nikon assertion to AP, on costs for imaging merchandise, was, ‘The worth improve will apply to all imaging merchandise excluding; Sport Optics, equipment and sure new merchandise together with the Nikon Z 9. New pricing will apply to all new orders that can ship after the first April 2022. We have now needed to improve our costs on account of elevated element components and logistics prices. We have now explored all choices to soak up these, nevertheless, regrettably we’ve to extend prices to take care of manufacturing.’  

Fujifilm movie will increase

The updates on pricing from OM Digital Options, Zeiss and Nikon are available in the identical month that Fujifilm confirmed as much as 60% worth hike on its movies, that will come into drive from 1 April 2022.

The admission by many imaging firms of worth rises is just not a shock…

Fujifilm has admitted its films could rise by up to 60%

Fujifilm has admitted its movies may rise by as much as 60%

Elements driving costs up

Elements driving gear prices up embody the worldwide scarcity of semiconductors, difficulties with procuring key element product components, the continued influence of the Covid pandemic, the influence of Brexit on the UK and vastly inflated delivery prices all over the world.

Imaging firms have beforehand advised AP that, the place attainable, they might search to soak up the influence of the value rises in element components.

AP not too long ago contacted all the main photographic gear firms for clarification about if they’ve any present plans to boost costs on gear and, if that’s the case, what are the components which have precipitated the rise in costs.

We’ll convey you any additional information of proposed worth will increase on any photographic gear as quickly as we’ve it.

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