Zoey Deutch Embodies Gen Z’s ’90s and Y2K Hair Obsession in ‘Not Okay’

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For sure, nothing packs extra of a social media punch today than the aughts E-girl aesthetic, which Sanders tries on for measurement all through the movie. “I lived by these eras, so it felt easy and so enjoyable to deliver again issues I grew up loving,” says Vanis, who crafted an array of various hair appears to be like for Deutch on this spirit, together with a zigzag parting, a ’90s-supermodel-esque excessive ponytail, and, naturally, a pair of area buns.

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And it wasn’t simply Deutch getting in on the transformative dye-job motion, however her character’s love curiosity Colin, performed by Dylan O’Brien, as nicely. To slide into his unabashed E-boy character, O’Brien went as far as to bleach his hair platinum for the primary time ever (“We took his colour virginity,” jokes Vanis), documenting it on TikTok to viral impact. “Individuals misplaced their minds!” says Vanis of the method, which required a double course of as a result of O’Brien’s hair is so naturally darkish. “Hair performs such an enormous function in a personality, particularly for Danni,” says Vanis. “We watch her go up and down on this movie, and her hair helps illustrate the place she’s at mentally. It tells a narrative.”